The CW’s president of entertainment Dawn Ostroff suggests that part of the reason why the network’s much-hyped shows under-perform in ratings is because “the measurement system in place doesn’t accurately count every viewer who watches [CW] shows,” TelevisionWeek reports. She says the network’s younger, female-skewing audience is more technologically savvy and consumes its media in through more non-traditional methods.
—Sergio Ibarra