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Agencies Concerned About Cash Crunch

Oct 13, 2008  •  Post A Comment

Even though they could get stuck with unpaid bills, media agencies and media companies are reluctant to ask advertisers to pre-pay for commercial time they’ve booked, Advertising Age reports. “Especially for an advertiser you’ve been doing business with for a long time, it’s kind of an insulting question to ask,” one cable TV executive said, according to the magazine.
—Sergio Ibarra

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