While the automotive industry is facing difficult economic times, many are hoping vehicles’ starring roles on TV series including “My Own Worst Enemy,” “Terminator: The Sarah Connor Chronicles,” and “Knight Rider” and will be the vehicle needed to boost sales, the Associated Press reports. At a time when viewers are using digital video recorders to avoid commercials, product placement is more attractive. “The idea is to grab the attention of consumers without being too obvious, while also creating a positive image for the automaker, Kelly O’Keefe, executive education director at the Virginia Commonwealth University Brandcenter, a graduate advertising program, tells the wire service.
—Sergio Ibarra