Broadcast Viewing Still Shrinking

Oct 22, 2008  •  Post A Comment

Even after adding in delayed viewing by people using digital video recorders, the audience for programs on broadcast TV is getting smaller again this season, the Wall Street Journal reports. Prime time viewership on ABC, CBS, NBC, Fox and the CW is down 6.6% the paper says. “The hard truth is that we are in a hugely fractionalized environment, which continues to become more fractionalized,” Alan Wurtzel, president of research at General Electric Co.’s NBC Universal, tells the Journal. Meanwhile, only two new shows on the broadcast networks can be considered hits, USA Today says. The shows are CBS’ “The Mentalist” and Fox’s “Fringe.”
— Jon Lafayette

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