NBA Partners Bullish on TV Season

Oct 28, 2008  •  Post A Comment

The NBA’s television partners are banking that last season’s popular playoffs will lead to more basketball success this season, according to Sports Business Journal. Last season, all three TV network partners, ABC, ESPN and TNT, posted regular-season increases, the Journal said, and NBA and network executives also point to good press from the Olympics as more momentum leading into the season.
—Tom Gilbert

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