Celebrities including rapper T.I., blues singer B.B. King and country star Clint Black are playing the NBC chimes melody in new promos for the Peacock network, TelevisionWeek reports. “It’s part of a concerted effort to make our commercial breaks more entertaining,” Adam Stotsky, head of marketing for NBC Entertainment, tells TVWeek. The “Chime In” campaign will grow more in coming months, network executives say.
— Jon Lafayette