Telemundo and Ford are teaming up on a multiplatform campaign designed to get viewers more involved in the election process, MediaWeek reports. Ford is sponsoring Telemundo’s commercial-free coverage of the debates and is featured in the network’s tagged vignettes, snipes and customized election segments on Telemundo’s news properties “Noticiero” and “Al Rojo Vivo” as well as affiliated Web sites TelemundoYahoo.com and HolaMun2.com. The Ford brand will also be ubiquitous during the network’s Election Day coverage.
—Christopher Perez
Telemundo and Ford Get Political
Oct 7, 2008 • Post A Comment
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