TVB Asks GM to Use More TV

Oct 14, 2008  •  Post A Comment

The Television Bureau of Advertising says General Motors Corp. is spending too much to reach in-market new vehicle shoppers and should spend more brand building on TV, AdAge reports. The local TV trade group has been talking to GM for well over a year about the automaker’s move into online advertising. The TVB’s research found GM has dropped its spot TV advertising by $10 million to $69 million in the first half, AdAge says.
—Greg Baumann

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