AEG Draws Viewers to Stages

Nov 11, 2008  •  Post A Comment

AEG Live has been banking on the popularity of TV brands to generate concert ticket sales, Daily Variety reports. The live events producer has staged national tours of “American Idol” and will soon begin its “Dancing With the Stars” tour. When it makes a deal with a TV show, AEG handles management, production, marketing and promotion of the live event, the trade paper says.
—Sergio Ibarra

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