Auto Ad Spending Continues Decline

Nov 26, 2008  •  Post A Comment

Auto advertising is expected to decrease a 13th consecutive quarter when third-quarter results are announced in December, the Hollywood Reporter says. The auto industry accounts for about 12.5% of all U.S. ad spending. The continuous drops in spending will have strong effects on local TV stations, which get more than 25% of their revenue from auto ads, the trade says.
—Sergio Ibarra

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