Broadcast Nets Mull Overhaul for Survival

Nov 24, 2008  •  Post A Comment

Broadcast television may be at the end of its rope, with ratings at an all-time low and with Detroit automakers tightening their advertising spending, Daily Variety reports. “This day was going to come,” says a media conglomerate executive. “I don’t think the business can be sustained without real change at this juncture. … We have a gun to all our heads.” Ideas offered to help keep the networks above water include dropping an hour of prime-time and returning it to affiliates.
—Christopher Perez

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