Fox Goes With Ads Saturday Mornings

Nov 24, 2008  •  Post A Comment

Fox is ending its Saturday morning programming deal with 4Kids early and is opting to air two hours of long-form commercials in what has traditionally been a block aimed at kids, Daily Variety reports. Fox will also be returning two hours on Saturday mornings to affiliates, the trade paper says. 4Kids, which also buys time on The CW to air children’s programming, reached an out-of-court settlement with Fox terminating their contract in December.
—Sergio Ibarra

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