Lucci Takes Pay Cut as Ad Revenue Vanishes

Nov 26, 2008  •  Post A Comment

“All My Children” star Susan Lucci, along with all the other stars of the ABC soap, have taken significant pay cuts, according to Ad Age. Show creator Agnes Nixon cites the poor advertising market as the primary reason for the belt-tightening. Nixon told Ad Age that affiliates have been hurt the most in daytime due to the fact that “the automobile dealers don’t advertise [like they used to].”
—Joel Keller

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