NBC’s Identity Crisis

Nov 11, 2008  •  Post A Comment

While CBS is the middle-of-the-road network, and ABC targets women with prime time soaps, NBC “lurches through the week with programs that have no connection,” Crain’s New York says. Under new programming chief Ben Silverman, the Peacock network remains in fourth place among the broadcasters. “They need a defining night,” media buyer Jason Kanefsky tells the paper. “If viewers don’t know what to expect, they won’t tune in.”
—Jon Lafayette

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