Sweep Stunts Don’t Measure Up

Nov 14, 2008  •  Post A Comment

New York newscasts aren’t doing sweep stunts the way they used to. Or the way they’re still being done in Los Angeles, the New York Daily News says. The lowest sweeps story in New York was WCBS-TV’s about undergarments that hide fat spots, but it couldn’t hold a candle to one about personal grooming for women on L.A.’s KPIX-TV, the paper says. “In about four minutes, New York stations lost bragging rights to having the sleaziest sweeps pieces–which isn’t a bad thing,” the Daily News says.
—Jon Lafayette

One Comment

  1. Seems that sweeps aren’t what they used to be all over. Today’s “13action News” push was for “THE red suited man comes to Franklin Park Mall… today at 5 PM”.. according to Jeff Smith, morning anchor of WTVG’s morning news.
    Honestly, I couldn’t care about this story, I don’t have kids and its way too early to thing Christmas. I also think that fewer people want to even see Santa, due to the recession.
    The other lead story… “extreme home make over, the conversation.” Basically, the remembering when Toledo’s news only covered 1 story, in a 1.5 hour newscast. Weather didn’t matter, Ty was in town. That was the last Sweeps. Good Going ABC… Let’s keep up the potential for tune-out.

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