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Fox Hires WorldLink for New Infomercial Block

Dec 18, 2008  •  Post A Comment

Fox has hired advertising firm WorldLink to line up customers for its new two-hour infomercial block on Saturday mornings, called “Weekend Marketplace,” Daily Variety says. WorldLink CEO Toni Knight is aiming to eventually attract advertisers who normally aren’t infomercial buyers.
—Aimee Picchi

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