Fox has hired advertising firm WorldLink to line up customers for its new two-hour infomercial block on Saturday mornings, called “Weekend Marketplace,” Daily Variety says. WorldLink CEO Toni Knight is aiming to eventually attract advertisers who normally aren’t infomercial buyers.
—Aimee Picchi
Fox Hires WorldLink for New Infomercial Block
Dec 18, 2008 • Post A Comment
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