Fox Launches Promo Salvo for ‘Idol’

Dec 1, 2008  •  Post A Comment

Fox is launching a new promotional campaign for “American Idol” using the grassroots theme “Share Your Voice,” TelevisionWeek reports. “Last year, we had contestants reaching a level of perceived stardom much earlier, both in the show and in our marketing campaign,”  Fox marketing chief Joe Earley tells TVWeek. “We made them look great; the concept was that they had arrived. But looking back, we think that maybe it was too soon to have them arrive. This year, we wanted to make sure we started out with real people.”
—Jon Lafayette

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