ABC is cutting the price of a commercial in its broadcast of the Academy Awards to $1.4 million, Advertising Age reports. The price for an ad on the Feb. 22 telecast is down from $1.7 million this year, the first time the broadcast will accept ads from movie studios for their new releases. ABC declined to comment on the pricing.
—Aimee Picchi
ABC Slashing Oscar Ad Price
Jan 19, 2009 • Post A Comment
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