Ad Buyers Will Pay Less for Prime-Time Leno

Jan 14, 2009  •  Post A Comment

Advertising buyers aren’t likely to pay as much for Jay Leno’s prime-time program as for scripted shows airing on other networks during the time slot, Bloomberg reports. “Leno won’t win the time period. Advertisers aren’t going to pay the same for Leno as they pay for a 10 o’clock original, prime-time scripted drama,” Andy Donchin, director of TV ad buying at Carat USA, said.
—Aimee Picchi

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