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‘Fallon’ Show Explores Product Integration, Live Spots B&C

Jan 20, 2009  •  Post A Comment

NBC’s upcoming “Late Night With Jimmy Fallon” may incorporate product integration and live commercials, Broadcasting & Cable reports. NBC late-night chief Rick Ludwin said among the different sponsorship deals the show may pursue is having a dedicated sponsor for the show’s green room in addition to reviving live commercials, which until recently had disappeared from live programming franchises, the trade says.
—Sergio Ibarra

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