Fox Expects ‘Idol’ to Make It No. 1

Jan 12, 2009  •  Post A Comment

Though CBS has built a big lead in viewers 18 to 49 during the first half of the season, Fox executives expect the return of “American Idol” to power it back to the top of the charts, Bloomberg says. “We never underestimate ‘Idol,'” David Poltrack, CBS’ chief research officer, tells the wire service. “That is a very big weapon they can do a lot with. I expect Fox to be very competitive.”
—Jon Lafayette

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