NBC Overhauling Brand Marketing

Jan 22, 2009  •  Post A Comment

NBC, which hired marketing firm Naked Communications last month, is seeking a new, unified way of marketing its brand, Daily Variety reports. “Naked is working with us to sharpen our image, (as we) look for a fresh perspective on how we go to market,” NBC’s President of Entertainment Marketing Adam Stotsky, tells the trade paper.
—Aimee Picchi

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