Networks Aim High for Inauguration

Jan 20, 2009  •  Post A Comment

The broadcast networks as well as cable networks ranging from BET to Al Jazeera are aiming high with their coverage of the inauguration, which might be the most widely viewed inauguration in U.S. history, the Hollywood Reporter says. While the networks have paid millions for pool coverage and even more for additional camera angles, HD equipment and prime locations, the advertising isn’t as plentiful as during regular programming. the paper notes. ABC’s ceremony broadcast is sponsored by Audi and won’t include commercials, while CNN will go commercial free at 11 a.m., and MSNBC won’t take commercial breaks before or after the noon swearing-in ceremony. The inauguration is drawing many Hollywood celebrities, eager to show their commitment to public service, Daily Variety reports. Many are seeking ways to channel their energy after spending time and money supporting President-elect Barack Obama during his campaign. Meanwhile, CNN has signed up 20 sponsors for its two-day coverage on its network and online, AdAge reports.
—Aimee Picchi

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