Reveille, General Mills in Marketing Pact

Jan 6, 2009  •  Post A Comment

Reveille, the production company behind NBC reality program “The Biggest Loser,” has signed a marketing agreement with General Mills, Broadcasting & Cable reports. The companies are creating a program called “Pound for Pound,” with General Mills donating money or food to a charity for every pound lost by participants.
—Aimee Picchi

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