William Shatner returns to his longest-running role, as a spokesman for Priceline.com, marking his 11th year in the job, AdWeek says. In one of the new ads, a couple who are about to enter a hotel are thrown into a van by two female agents and are confronted by Shatner, who tells them, “I could have found a better deal in my sleep, if I slept.”
—Aimee Picchi