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Studios Not Punting on Super Bowl Ads

Jan 9, 2009  •  Post A Comment

Newest film installments of “Transformers,” “The Fast and the Furious” and “Star Trek” are being advertised during next month’s Super Bowl, Daily Variety reports. While film studios are willing to pay a reported $3 million for a 30-second spot during the game’s broadcast, companies such as General Motors and FedEx have decided to skip advertising for this year’s game.
—Danny King

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