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Super Advertisers Add Digital to Mix

Jan 28, 2009  •  Post A Comment

Super Bowl advertisers are employing the latest digital technologies to make sure they’re getting their money’s worth out of their $3 million television commercials, the Wall Street Journal says. “Digital extensions pick up where mass media leaves off,” Matt Ramella, manager of media and digital marketing for Labatt Breweries of Canada, tells the paper.
—Jon Lafayette

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