CBS Flies, CW Flops This Season

Feb 24, 2009  •  Post A Comment

CBS’ ratings performance has been better than expected because it has geared its shows toward an older audience, while The CW’s has been worse because of its limited original programming, Media Life reports, citing Jordan Breslow, director of broadcast research at MediaCom. Fox’s audience declines for “American Idol” and “24” is among the other surprising occurrences for this season, MediaLife says, citing Mr. Breslow.
—Danny King

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