CBS Keeps GM as ‘Madness’ Advertiser

Feb 25, 2009  •  Post A Comment

CBS says it’s kept all of its major corporate advertisers for next month’s broadcasts of the NCAA Men’s Basketball Tournament, including General Motors, Broadcasting & Cable reports. CBS, which also has AT&T and Coca-Cola as some of its larger March Madness sponsors, has only a “handful” of advertising spots that haven’t been sold for the tournament, B&C says, citing John Boguzs, executive vice president of sports sales at the network.
—Danny King

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