Marking the first time a distilled-spirits commercial has appeared on a CBS-owned TV station, 14 of the network’s top affiliates ran a 30-second branding spot for Absolut vodka during the broadcast of the 51st Annual Grammy Awards Sunday, Mediaweek reports. The spot ran after 10 p.m. in New York, Los Angeles, Chicago, Boston and 10 other markets and reached 31% of all U.S. TV households, the publication says.
—Aimee Picchi