Late Super Bowl Ads Score

Feb 3, 2009  •  Post A Comment

Advertisers may start rethinking the conventional wisdom that it’s better to advertise earlier in the Super Bowl, after Sunday’s close game kept viewers glued to the screen and helped recall of commercials that ran in the fourth quarter, the New York Times reports. Two of the most-watched spots in homes with TiVos were the last two commercials of the game, one for Anheuser-Busch’s Bud Light Lime beer and the second for Web site registration service GoDaddy.com, the newspaper says.
—Aimee Picchi

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