NBC has kicked off a large on-air campaign to promote Conan O’Brien’s move
to host of “The Tonight Show,” MediaPost reports. The spots include 10
different performers giving pseudo-endorsements, as if he were a consumer
product, the publication says. For instance, Tina Fey says: “If
your Conan lasts for more than four hours, please consult a doctor,” the
trade paper reports.
—Aimee Picchi