NBC Kicks off Conan Campaign

Mar 10, 2009  •  Post A Comment

NBC has kicked off a large on-air campaign to promote Conan O’Brien’s move
to host of “The Tonight Show,” MediaPost reports. The spots include 10
different performers giving pseudo-endorsements, as if he were a consumer
product, the publication says. For instance, Tina Fey says: “If
your Conan lasts for more than four hours, please consult a doctor,” the
trade paper reports.
—Aimee Picchi

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