TV Report May Shatter Myths

Mar 17, 2009  •  Post A Comment

A report by the Council for Research Excellence to be unveiled next week may shatter some myths about the ways viewers watch television, Broadcasting & Cable reports. The $3.5 million project, called “Video Consumer Mapping Study,” tracked 350 people in six markets as they watched media in and out of their homes, the trade paper says. People are in fact watching commercials and not running screaming from the room, and younger viewers haven’t abandoned television,” Carat senior vice president Shari Anne Brill, who was involved with the study, tells the publication.
—Aimee Picchi

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