Dr Pepper Snapple Group is getting a 5% to 10% break on ad time in regional markets by buying up ad time abandoned by car dealers and banks, Bloomberg reports. The discount allows the company to advertise A&W root beer and Mott’s apple juice on TV for the first time in seven years, the news service says.
—Jon Lafayette
Dr Pepper Grabs Spots Dumped by Car Dealers
Apr 17, 2009 • Post A Comment
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