Era of Teleprompter Anchor is Over

Apr 6, 2009  •  Post A Comment

The era of star anchors who show up to read the news without doing any original reporting is over, Broadcasting & Cable reports. With ad revenue sliding at television stations, anchors need to prove their worth or else face getting laid off, the trade paper says. “The days of minimal expectations are over—everybody’s expected to be fully engaged on all fronts,” WBZ-TV Boston anchor Jonathan Elias tells the trade publication. Elias relays to B&C how he blogs, responds to viewer emails, uses Twitter and gets out on Boston’s streets to inform his newscasts.
—Aimee Picchi

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