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Gates Foundation Influencing TV Shows

Apr 2, 2009  •  Post A Comment

The Bill and Melinda Gates Foundation recently used its funds to influence a storyline in the “ER” episode with George Clooney’s return, part of a strategy of delivering its messages on health topics such as HIV prevention, the New York Times reports. The Gates Foundation has struck an agreement with Viacom to influence popular culture, the newspaper says. “We are committing the entire creative power of our organization,” Viacom CEO Philippe Dauman tells the Times.
—Aimee Picchi

One Comment

  1. I’d like to thank The Gates Foundation and Viacom for their efforts in sending healthy messages to TV viewers. As a Life Coach I would love to see more programming that inspires healthy life choices. Thanks again, Nancy

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