HRTS: Questioning Ad Formats

Apr 23, 2009  •  Post A Comment

Executive producers of unscripted programming questioned the effectiveness and seamlessness of integrated product placement in their programs at a Hollywood Radio & Television Society luncheon yesterday, TelevisionWeek says. “America’s Next Top Model’s” Tyra Banks, “Survivor’s” Mark Burnett, “Who Wants to Be a Millionaire’s” Michael Davies, “Big Brother’s” Allison Grodner, “The Bachelor’s” Mike Fleiss and “Hell’s Kitchen’s” Arthur Smith spoke about the changing elements of advertising regarding their programs to a full ballroom at the Beverly Hills Hilton. The panel agreed that working more closely with advertisers is the easiest way to make more effective product placement for viewers. Mr. Burnett said the biggest problem with producing a show is the disconnect between the advertising and creative sides. Panelists also questioned the future of the 30-second commercial, Daily Variety reports.
—Aimee Picchi

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