NBC Local Media Group has promoted Bradley Soroca to the new position of senior VP of marketing, TVNewsday reports. Soroca previously was the group’s VP of marketing for the group’s digital side and helped establish the “Locals Only” tag for many of the station’s local Web sites, TVNewsday adds. In his new role, Soroca will oversee brand strategy throughout the group while creating programs with advertisers to maximize sales in TV, digital media and other formats, the site says.
—Sergio Ibarra