Networks Lose Millions on Obama Speech

Apr 29, 2009  •  Post A Comment

President Barack Obama’s speech tonight commemorating his first 100 days in office will cost the television networks airing the event commercial-free at least $20 million in lost advertising revenue, Broadcasting & Cable reports. The networks will incur additional costs in their effort to reschedule previously sold television advertisements, B&C says. Fox won’t air the speech live, but will show it on its cable networks, B&C reports.
—Danny King

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