Networks Rewriting Scheduling Rules

Apr 20, 2009  •  Post A Comment

As network executives head into their fall-scheduling meetings, it’s clear that the rules of programming have changed drastically from a decade ago, Daily Variety reports. For instance, 90-minute to 2-hour reality shows are becoming the norm, because otherwise networks risk losing audiences after a one-hour reality program. Another aspect that’s changed is the ratings bar, which has been lowered so much that a 2 rating in the adults 18 to 49 demographic is now the number to reach, especially in the spring, the trade paper reports.
—Aimee Picchi

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