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Prime-Time Scheduling Issues Spotted

Apr 13, 2009  •  Post A Comment

It may be the age of TiVo and Hulu, but the next few weeks will once again underline an important tenet of the broadcast TV economy: Schedules still matter. Even as networks increasingly adapt to the notion that their programming is being absorbed long after its original broadcast, the day and time a show first airs remains critical to its long-term success, TelevisionWeek reports. Just ask the producers of “Kings”: Originally planned for a high-profile Thursday launch, the show’s odds of breaking through plummeted the minute NBC moved the series to 8 p.m. Sundays, a slot NBC has struggled with for years. “At the end of the day, your schedule is still the most efficient way to get people to check out a new show,” one network veteran said. “Nobody’s figured out a better way to introduce a show than to put it behind a hit show.”
—Greg Baumann

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