TiVo in Race to Sell Interactive Ads

Apr 23, 2009  •  Post A Comment

TiVo has started selling interactive ads in a race against other companies such as Cox Communications, the New York Times reports. The company has started selling ads that appear when viewers pause or fast-forward through a show, and ask them to press buttons for more information, for example, the newspaper says. “By catching them at a time when they’re pausing the program, when they’ve finished with a program, the viewer’s main reason for being there isn’t being interrupted,” TiVo general manager of content and advertising Tara Maitra tells the Times.
—Aimee Picchi

One Comment

  1. In my household, there are three TiVo’s.
    If TiVo starts passing “non-interruptive” advertisements through my TiVo sets, which I can’t easily disable, they will be quickly removed.
    Interactive playback defeats the entire purpose of TiVo for me.

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