ABC Promo Puts Stars Together

May 18, 2009  •  Post A Comment

ABC is creating a marketing campaign called the “ABC House,” which features stars of shows including “Lost” and “Desperate Housewives” living in the same house, Television Week reports. The spots are created to reinforce the idea that viewers’ favorite shows live in one place, ABC marketing executive Mike Benson tells the publication. They’ll feature Teri Hatcher of “Housewives” cooking with Jack of “Lost,” for example.
—Aimee Picchi

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