Fox Drops Limited-Commercial Format

May 14, 2009  •  Post A Comment

Fox Broadcasting is pulling the plug on its “Remote-Free TV” experiment of airing some series with half the normal commercial load because it thinks advertisers will be seeking lower prices in the upfront, the Wall Street Journal reports. Fox got 40% premiums from advertisers in “Fringe” during last year’s upfront, but even at the higher price, it was generating less revenue than it would have with a full compliment of commercials, the paper says. “Advertisers liked it,” Fox ad sales chief Jon Nesvig tells the Journal. “But it doesn’t seem to be economically viable in a year where there is the emphasis on price that there seems to be.”
—Jon Lafayette

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