Fox Wants Nielsen to Explain Glitch

May 19, 2009  •  Post A Comment

Fox Networks Group Chairman and CEO Tony Vinciquerra tells Daily Variety he wants Nielsen Media Research to explain how it’s going to address the problem of the ratings agency undercounting audiences by as much as 8%. “They didn’t give an explanation. We need far more specifics and evidence of what’s going on. Why not try to fix this going into this upfront period? We pay millions of dollars for this stuff,” he tells the trade paper.
—Aimee Picchi

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