Leno Study Indicates News Benefit

May 18, 2009  •  Post A Comment

A study commissioned by the NBC affiliates board to look at the impact of Jay Leno moving to 10 p.m. indicates good news for broadcast stations’ local news broadcasts, Broadcasting & Cable reports. More than half of viewers in the 25-54 age group said they’re interested in watching the new Leno program, with more than half of those saying they’d likely keep watching the late news afterwards, the trade paper says.
—Aimee Picchi

One Comment

  1. You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!

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