Media Buyers Peg Ad Cuts at 5-8%

May 26, 2009  •  Post A Comment

Most media buyers say advertising spending cuts may fall in the 5% to 8% range for this year’s upfront, smaller than the decline of as much as 20% predicted by some analysts for prime time, the Hollywood Reporter says. While last year’s upfront grabbed around $9 billion, media buyers are expecting this year’s market will take between $8.2 billion to $8.5 million, the trade paper says.
—Aimee Picchi

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