Turner Crashes Broadcast Upfront

May 20, 2009  •  Post A Comment

Turner Broadcasting announced new original series projects with Steven Spielberg, Steven Bochco and Kevin James, Television Week reports. Turner, which is crashing the broadcast networks’ upfront advertising sales week with a presentation of its own today, has been pumping up the amount of original programming on TNT and TBS in an effort to extract more advertising dollars and higher prices for its commercials. The cable network group also plans to expand its TV in Context initiative to 100 movies and scripted series next season on TBS and TNT, the New York Times reports. The service pairs commercials with related scenes in the shows they break into, the newspaper says.
—Aimee Picchi

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