Ad Buyers Not Bullish on Leno Primetime Prospects

Jun 9, 2009  •  Post A Comment

NBC’s dramatic move of Jay Leno into a Monday-Friday primetime slot may save the network a lot of money, but don’t expect the show do to big ratings, ad buyers have told Advertising Age.

"He will guarantee NBC a third-place finish [behind ABC and CBS] in whatever hour he’s in," said Shari Anne Brill, senior VP-director of strategic audience analysis for Aegis Group’s Carat. "He will do on par with what he did in late night."

—Chuck Ross

One Comment

  1. They should put Conan at 10:00 and give hte tonight show back to Jay. Conan is just not funnny and is going downhill fast. Conan’s shtick is just stupid and his show is terrible. His ratings slips every night.

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