Total broadcast television advertising declined 11.9% to $10.5 billion in the first quarter, according to data from the Television Bureau of Advertising’s TNS Media Intelligence report, The Hollywood Reporter says.
Spot TV fell the most in the top 100 markets, down 27.6% to $2.89 billion. Network TV decreased 4.8% to $6.5 billion, while syndication increased 0.2% to $1.1 billion.
Spending was down in nine of top 10 ad categories for local broadcast TV. Automotive took the biggest hit, down 52.1% with not one auto advertiser increasing spending.